Guideline table by range
Approximate figures for the Spanish market; they are guidelines, not guarantees: every niche and account converts differently.
| Range | Typical path | What to expect |
|---|---|---|
| 1,000 – 10,000 | Affiliation and own sales | First income if the niche buys |
| 10,000 – 50,000 | Micro brand deals | Free products + paid posts |
| 50,000 – 500,000 | Recurring campaigns | Professional reach-based rates |
| 500,000+ | Brand ambassador | Yearly contracts and exclusives |
What brands check before your number
A marketing manager rarely buys on the counter alone: they ask for reach screenshots, read real comments, and compute your engagement rate. In our experience, a 15,000-follower account with 5 % engagement is usually more attractive to brands than a 100,000 one with 0.3 %.
That is why we see a follower base as a social-proof accelerator, not a shortcut: it helps you cross the psychological thresholds —10,000 first— while content and interaction do the work brands value.